Ready for a change in their company culture, Where 2 Get It was looking for a fresh, fun and friendly style for their new website that was still professional and easy to navigate. In addition to the design, Krush helped write the copy for the site using a tone that mirrored the juxtaposition of ease and sophistication of the new look and feel. An updated color palette, updated ID system and new collateral materials designed to enhance their updated image completed the brand refresh.